A biology degree, a close friend's eczema, and a refusal to accept "gentle" as a marketing word.
I had a close friend who suffered from eczema. Most products irritated her skin so badly that rashes formed within seconds of contact. Drugstore shelves and "clean beauty" displays were full of promises — gentle, soothing, dermatologist-tested — but for her, almost none of them held up.
I have a Bachelor of Science in Biology from the University of Florida, which means I know how to read past a marketing claim and into the actual chemistry of skin. Instead of guessing, I started researching: which ingredients genuinely support the skin barrier, and which common ones — even the "natural" ones — are frequent irritants in disguise.
That research turned into small batches mixed by hand, tested carefully, refined until they were gentle enough for the most reactive skin I knew. What started as one friend's solution became Mishi Lux.
The standard hasn't changed: if a formula isn't gentle enough for the most reactive skin, it doesn't qualify. Every batch is still made by hand, dated, and quality-checked before it goes anywhere.
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